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Craigslist
2.0
Craigslist 2.0 is a newly designed and branded version of Craigslist that is more approachable and safer to use.
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Role: User Experience Design, Visual Design, Research
Tools: Sketch, Paper, Invision, Adobe Illustrator
Problem
Currently, craigslist's website is a disaster. Yet, people still use it because it's resourceful. Here's a list of things we found particularly terrible through both user research and personal experience:
RESEARCH
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The home page has too many options.
Is there a logo?
What are the abbreviated letters at the top?
An overwhelming amount of information.
Why is there a calendar?
What does 'gig' mean?
Some content is left aligned while others are center aligned.
It was clear that a sense of information hierarchy needed to be established on this website.
Aesthetically, there needs to be a clear brand statement with a logo, color palette, and set typography.
Navigation, A clear form of navigation through layout and reduced content also needs to be created.
SOLUTIONS
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Information Heirarchy
Clear Brand Statement
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Navigation
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Paper
Prototype
User Testing
How would you fit all of the subcategories?
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I really like how you've allowed me to save my favorite items
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This is a way clearer layout!
Style-Guide
User Flow
Final Prototype
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